Myspace is at it again, like an online phoenix, rising from the recesses of the Interwebs in an attempt at relevance. Good for them: it’s commendable to stand your ground and reinforce your brand. Their new UI is gorgeous and shows they’ve noticed modern trends. Myspace (formerly MySpace) is back with new money, new vigor, and new branding. So old dogs can learn new tricks. Can they fetch the same sticks, though?
It’s doubtful. Their members have established themselves on other networks. I deleted my Myspace account years ago and have not looked back. It’s like a human relationship: you sever ties with someone when you’re certain it’s over and you join hearts with someone else when you know they’re the one. You don’t look back, you don’t second guess, and you don’t double-dip. You move on, and that’s what MySpace’s users did, previously, by the millions.
Facebook, Twitter, Tumblr, Pinterest, and the other major players have taken over the landscape, divvying it up and parceling it out where Myspace doesn’t have jurisdiction. $20 million dollars gives Myspace access to many tools to start surveying and prospecting the area, though. Their ad campaign strives to gain them reentry to the lands they once ruled.
So, they’re…back. It’s an uphill battle for relevance and members in an area they once pioneered. Give them credit for trying.
- MySpace relaunches with $20-million ad campaign and nobody will care (o.canada.com)
- MySpace Relaunches with 20 Million Dollar Ad Campaign (loyoladigitaladvertising.wordpress.com)