Adobe Creative Cloud

Score one for the little guy: the creative who finances his legal software purchases from his taxed earnings. Or the freelancer who waits three months for a check in the mail to cover a project he burned midnight oil completing for a company’s next-day launch. Or the designer whose employer won’t supply the software he needs, yet wants weekly newsletters produced with the Creative Suite on his MacBook. These individuals represent the scores of creatives who believe Adobe’s new tiered pricing and insistence on a subscription model will harm them in both the short term and long term. They’re a part of the creative community online and in cubicles everywhere who twisted Adobe’s arm hard enough to elicit their public response to the many valid concerns being raised.

You can read Adobe’s statements on the primarily negative feedback they’ve received here: Our Move to Creative Cloud: An Update. They addressed some of the most vocal concerns, and I applaud Adobe for being intelligent enough to confront those issues loud and clear. Here is a snippet:

That said, through discussions with the community, we have heard some concerns around our move to Creative Cloud. Three main themes are coming through:

  • File access. Customers want to be sure that, if their membership to Creative Cloud lapses, they will still have access to their files.
  • Photographers, particularly photo-enthusiasts, are looking for a more tailored offering that focuses on their particular needs.
  • Some customers are not convinced that Creative Cloud is right for them and would rather continue to purchase desktop applications as before.

The issues Adobe faces are greater than their customers’ “stubborn refusal” to move to a modern method of software distribution. Adobe has tarnished its corporate image and they risk losing scores of creatives, thus disrupting their own profitability. It’s been suggested that Adobe’s high pricing and thorough market domination would be their ruin, now this gaffe simply adds weight to those statements.

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